I started with the rider experience because I figured ads in a captive in-car context are different from, say, a feed.
Start by clarifying the goal of the advertising product—whether it's to increase revenue, improve rider/driver experience, or compete with other platforms. Then, segment users (riders, drivers, advertisers) and identify pain points or opportunities. Finally, propose a product concept, outline its features, pricing model, and go-to-market strategy, ensuring alignment with Lyft's core business.
Pro tip: Focus on how the advertising product enhances Lyft's existing ecosystem rather than disrupting it—advertisers should add value to riders and drivers, not annoy them. Also, consider Lyft's unique position with its driver network and in-car experience as a differentiator.
Ask clarifying questions to understand the goal: Is this for in-app ads, in-car ads, or partnerships? What metrics define success (e.g., revenue, engagement)?
Segment users into riders, drivers, and advertisers. For each, identify needs: riders want relevant, non-intrusive offers; drivers want extra income; advertisers want targeted reach.
Generate ideas (e.g., in-app sponsored destinations, in-car tablets with ads, driver-partnered promotions) and choose one that balances user experience and monetization.
Outline key features (targeting, formats, measurement) and pricing model (CPM, CPC, subscription). Consider revenue share with drivers if applicable.
Describe launch strategy (pilot cities, partnerships), marketing to advertisers, and KPIs (ad revenue, rider retention, driver satisfaction).
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.