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Snapchat·Software Engineer·Onsite - System Design / Architecture·Senior

Senior
May 2026

Summary

Snapchat system design round focused entirely on the backend feed service for a short-video product, basically the thing that powers swipe-up/swipe-down. Pretty scoped question on paper but it sprawls fast once you get into ranking, caching, and abuse controls.

Questions Asked (1)

Q1

Design the backend feed service for a short-video product: the client requests an ordered list of video IDs, supports endless scrolling with low latency, personalized ranking with a non-personalized fallback, and avoids showing duplicate content while supporting next/previous navigation.

System DesignTechnical Trade-offsAPI & Integrations
Author's notes

I started with the API contract and worked inward, which felt right.

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AI HintsAI Generated

Suggested Approach

Start by clarifying functional and non-functional requirements, then design a high-level architecture with a feed generation service, ranking service, and caching layer. Focus on the API contract, pagination strategy, and how to handle personalization with fallback while ensuring low latency and deduplication.

Pro tip: Emphasize the trade-offs between precomputed and on-the-fly ranking, and propose a hybrid approach that balances latency and personalization. Also, discuss how to handle cursor-based pagination to avoid duplicates and support bidirectional navigation.

1. Clarify Requirements and Constraints

Ask about scale (DAU, QPS), latency targets, personalization depth, and consistency requirements. Confirm the need for endless scrolling, next/previous navigation, and deduplication.

2. Define API and Pagination Strategy

Design a RESTful or gRPC API that returns an ordered list of video IDs with a cursor for pagination. Use cursor-based pagination (e.g., encoded offset or timestamp) to support endless scrolling and bidirectional navigation without duplicates.

3. Design High-Level Architecture

Outline components: API gateway, feed service, ranking service, video metadata service, and cache (e.g., Redis). Consider precomputed feeds for active users and on-the-fly ranking for others, with a fallback to non-personalized (e.g., trending) content.

4. Address Personalization and Fallback

Explain how ranking works: use a mix of user features, video features, and real-time signals. Implement a fallback mechanism that serves non-personalized content if personalization fails or for new users.

5. Handle Deduplication and Navigation

Describe how to avoid duplicates: maintain a seen-set per session or use a bloom filter. For next/previous, store the cursor state on the client or server to allow seamless navigation.

Key Points to Mention

  • Cursor-based pagination to ensure stable ordering and avoid duplicates
  • Hybrid feed generation: precomputed for active users, on-the-fly for others
  • Caching strategies (e.g., Redis) to achieve low latency
  • Fallback to non-personalized ranking (e.g., trending videos) for new users or failures
  • Deduplication techniques: session-based seen-set, bloom filters, or video ID hashing
  • Support for next/previous navigation via cursor state management

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.