I spent too long on the discovery phase and ran out of steam before getting to concrete solutions.
Start by clarifying the goal and scope of the post-booking experience, then map the end-to-end user journey to identify pain points and opportunities. Prioritize improvements based on impact and feasibility, and propose a phased roadmap with success metrics.
Pro tip: Show empathy for both guests and hosts, as Turo is a two-sided marketplace. Also, tie your improvements to Turo's business model (e.g., increasing repeat bookings and host retention) to demonstrate strategic thinking.
Ask clarifying questions to understand what 'post-booking' includes (e.g., from booking confirmation to trip completion) and what business objectives matter most (e.g., user satisfaction, retention, operational efficiency).
Outline the key stages after booking: confirmation, pre-trip communication, pick-up, during trip, drop-off, and post-trip follow-up. Identify pain points and moments of delight for both guests and hosts.
Brainstorm potential improvements for each stage, then prioritize using a framework like RICE (Reach, Impact, Confidence, Effort) or impact/effort matrix. Focus on high-impact, feasible ideas.
Detail 2-3 concrete improvements, explaining how they address user needs and business goals. Suggest a phased rollout (e.g., MVP, then iterate) and consider dependencies.
Specify metrics to measure the success of each improvement, such as NPS, booking completion rate, repeat booking rate, host response time, or support ticket volume.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.