I went straight to traveler pain points and started listing stuff like long walks between gates, bad food options, nowhere to sleep.
Start by clarifying the scope and goals of the improvement, then segment travelers and map the end-to-end layover journey to identify pain points. Prioritize opportunities using impact and feasibility, and propose a phased roadmap with success metrics.
Pro tip: Anchor your answer in a clear product vision that ties back to Meta's mission of bringing people together, and show how you'd measure success with both quantitative and qualitative metrics.
Ask clarifying questions to define the airport type, traveler segments, and constraints. Establish what 'improve' means—time savings, stress reduction, or engagement.
Identify key traveler personas (e.g., business, leisure, families) and map their layover journey to uncover pain points and unmet needs.
Brainstorm a broad set of ideas across digital and physical touchpoints, focusing on high-impact areas like information, navigation, and entertainment.
Evaluate ideas using a framework like RICE or impact/effort, and propose a phased roadmap that balances quick wins with long-term bets.
Outline key metrics such as layover satisfaction, time saved, or engagement rates, and suggest how to measure them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.