Start by clarifying the table schema and the definition of an impression, then write a simple GROUP BY query to count rows per ad_id. Explain your reasoning and consider edge cases like NULL values or duplicate rows.
Pro tip: Mention that you'd confirm whether each row represents a unique impression or if deduplication is needed, and discuss indexing on ad_id for performance at scale.
Ask if each row is a unique impression and if there are any filters (e.g., time range) or specific ad_id values to include.
Recognize that the total number of impressions per ad is a simple count of rows grouped by ad_id.
Use SELECT ad_id, COUNT(*) AS impression_count FROM impressions GROUP BY ad_id; optionally add ORDER BY for readability.
Discuss handling NULL ad_id values, duplicate rows, and whether to use COUNT(*) or COUNT(DISTINCT user_id) based on the definition of an impression.
Mention indexing on ad_id and partitioning by timestamp for large datasets to improve query performance.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.