I blanked for a second because I kept thinking 'why are they asking me this, I'm a SWE candidate.' Once I got past that I tried to think about what Doodles actually does: it's not a revenue product, it's more about brand and engagement.
Start by clarifying the goal of Google Doodles: to celebrate culture and drive engagement without disrupting core search. Then propose metrics that balance user engagement, brand impact, and business health, explaining how each ties to Doodle-specific goals.
Pro tip: Acknowledge that Doodles are a unique blend of art and utility, so metrics should avoid incentivizing clickbait or distracting from search; instead, focus on delight and long-term brand affinity.
Confirm that Doodles aim to celebrate culture, educate, and drive engagement while preserving search utility. This sets the context for metric selection.
Consider users, Google brand, and internal teams (e.g., search, marketing). Metrics should reflect value to each without cannibalizing core search.
Select metrics that cover engagement (e.g., Doodle interaction rate), brand impact (e.g., social shares/sentiment), and business health (e.g., search abandonment rate).
Explain why each metric matters, how it ties to Doodle goals, and potential trade-offs. Use examples like interactive Doodles vs. static ones.
Conclude by emphasizing the balance between engagement and utility, and suggest how metrics might evolve with Doodle strategy.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.