Start by validating the data and ruling out instrumentation or pipeline issues, then segment the drop by geography, time, user, and order characteristics to isolate the cause. Form hypotheses about potential drivers (supply, demand, competition, product changes), test them with data, and finally design an experiment to validate the most promising fix.
Pro tip: Always consider both supply-side (Dasher availability) and demand-side (consumer behavior) factors, and check for external events like weather, holidays, or competitor promotions that could explain the drop.
Confirm the drop is real by checking data quality, pipeline integrity, and comparing with other metrics like app traffic or order attempts. Ensure it's not a reporting artifact.
Break down the drop by dimensions such as time (daily/hourly), geography (neighborhoods), user segments (new vs. existing), and order characteristics (restaurant type, delivery time) to identify where the drop is concentrated.
Brainstorm potential causes: supply issues (Dasher shortage), demand shifts (consumer behavior), competitive actions, product changes, or external events. Prioritize based on data signals.
Use statistical analysis and causal inference methods (e.g., difference-in-differences, regression) to test each hypothesis. Look for correlations and potential causal links.
Propose an A/B test to validate the fix for the most likely cause. Define success metrics, randomization unit, sample size, and duration. Consider potential confounders.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.