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Structure your answer around a modular scikit-learn Pipeline that integrates preprocessing, optional target transformation, feature engineering, and model tuning. Emphasize the use of nested cross-validation for unbiased performance estimation and proper handling of data leakage. Conclude with model interpretation, saving, and reloading to demonstrate production readiness.
Pro tip: Always perform the log-transform diagnostic (e.g., check skewness or residual normality) inside the pipeline using a custom transformer to avoid data leakage. Use TransformedTargetRegressor to seamlessly apply the log transform and inverse it for predictions.
Load and split data into train/test. Check target distribution (e.g., skewness) to decide whether to apply log transform. Create a time trend feature from date (e.g., days since start).
Create a ColumnTransformer to scale numeric features (ad spend, clicks, CPC, time trend) and one-hot encode region. Optionally include polynomial features (degree 2) for numeric features.
Use TransformedTargetRegressor with a log1p transform if diagnostic indicates skew. Chain preprocessing and regressor (Ridge, Lasso, ElasticNet) into a full Pipeline.
Set up GridSearchCV with inner CV for hyperparameter search and outer CV for performance estimation. Define parameter grids for each model (e.g., alpha for Ridge/Lasso, alpha and l1_ratio for ElasticNet).
Evaluate best model on held-out test set using RMSE and R-squared. Extract coefficients, standardize them (if needed), and rank top 10 features by absolute effect. Save model with joblib and demonstrate reloading and scoring.
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