I went straight to podcasts and voice messaging and kind of stayed there too long.
Start by clarifying the ambiguous prompt—ask whether 'audio product' means a new standalone app or a feature within existing Meta products, and which user segment to target. Then choose a specific user problem and product direction, and structure your answer around user needs, product vision, key features, and success metrics. Show adaptability by acknowledging trade-offs and potential pivots based on feedback.
Pro tip: Anchor your design in Meta's existing strengths—social graph, AI, and AR/VR—and explain how the audio product would create network effects or increase engagement, rather than just copying existing audio apps.
Ask clarifying questions to define the product type (standalone vs. feature), target users, and business objective (e.g., engagement, monetization, ecosystem lock-in).
Choose a specific user segment (e.g., podcast creators, social audio listeners) and articulate a clear unmet need or pain point that Meta can uniquely solve.
Describe the product concept in one sentence, then outline 2-3 core features that deliver the value proposition and leverage Meta's platforms (e.g., social discovery, live audio rooms, AI-powered editing).
Specify how you would measure success (e.g., DAU, time spent, creator retention) and outline a phased rollout plan, including how to integrate with existing Meta products.
Acknowledge potential challenges (e.g., moderation, competition, privacy) and explain how you would mitigate them or pivot based on early signals.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.