I went straight into user segmentation which felt right, but I spent way too long on it and barely had time to actually talk about the page design itself.
Start by clarifying the goal of the landing page (e.g., drive engagement, increase watch time, or onboard new users) and the target user segment. Then, structure your answer around a user-centric framework: define success metrics, identify user needs, propose key features, and prioritize them based on impact and effort. Finally, discuss how you would measure success and iterate.
Pro tip: Anchor your answer in LinkedIn's context by emphasizing how YouTube's landing page could integrate with LinkedIn's professional ecosystem, such as leveraging video for skill-building or networking. This shows strategic thinking and company alignment.
Ask clarifying questions to understand the primary objective (e.g., increase user engagement, drive ad revenue, or promote content discovery) and define success metrics like DAU, watch time, or click-through rate.
Identify the target users (e.g., casual viewers, creators, or professionals) and their needs, such as personalized recommendations, easy navigation, or quick access to subscriptions.
Brainstorm features that address user needs and business goals, such as a personalized feed, trending videos, continue watching, and shortcuts to subscriptions or playlists.
Prioritize features using a framework like RICE or MoSCoW, and sketch a high-level layout that balances content discovery with ease of use, ensuring key actions are prominent.
Define how you would test the design (e.g., A/B testing) and which metrics you'd track to validate success, then outline a plan for iterative improvements based on data.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.