Broad enough that you can go a dozen directions and still feel lost.
Start by defining engagement clearly and segmenting users to identify where engagement is lacking. Then propose a prioritized set of features or experiments, and define success metrics and potential trade-offs.
Pro tip: Anchor your answer in a specific user segment and a measurable goal, and always discuss how you would validate the impact with an experiment.
Clarify what engagement means for Instagram (e.g., likes, comments, shares, time spent) and set a specific, measurable goal aligned with company objectives.
Break down the user base into key segments (e.g., creators, casual users, lurkers) and analyze their behaviors and pain points to find opportunities for increased engagement.
Generate a list of potential features or improvements, then prioritize them using a framework like RICE or impact/effort to focus on high-impact, feasible ideas.
Specify how you will measure success (e.g., DAU/MAU, engagement rate) and outline an A/B test or pilot to validate the solution.
Discuss potential negative consequences (e.g., privacy concerns, user fatigue) and how you would mitigate them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.