Spent the first minute just picking a user segment to anchor on, which helped.
Start by clarifying the goal and target user segment for the feature, then propose a specific feature idea that aligns with Nike's brand and business objectives. Structure your answer by walking through user needs, business impact, and how you would prioritize and measure success.
Pro tip: Tie your feature to Nike's broader ecosystem (e.g., SNKRS, Training Club, Run Club) and show how it drives engagement, loyalty, or revenue—not just innovation for its own sake.
Ask clarifying questions to understand the goal (e.g., increase engagement, drive sales, improve retention) and the target user segment (e.g., runners, sneakerheads, casual athletes).
Choose a user segment and articulate their key pain points or unmet needs within the Nike App experience, using empathy and market insights.
Generate 2-3 feature ideas that address the user needs, then select one to focus on based on its potential impact and alignment with Nike's strategy.
Outline how you would measure the feature's success (e.g., engagement, conversion, retention) and how it supports Nike's business goals.
Explain how you would prioritize this feature against other initiatives, considering effort, impact, and strategic fit, and suggest a phased rollout plan.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.