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Asana·Software Engineer·Onsite - Product Sense / Strategy·Senior

Senior
May 2026

Summary

Asana EM interview with a single product design question. Pretty open-ended, which I wasn't fully prepared for.

Questions Asked (1)

Q1

Design a video streaming product for toddlers.

Product Sense & IdeationProduct StrategyAdaptability & Ambiguity
Author's notes

I jumped straight into features and kind of forgot to anchor on the user first.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal and constraints, then segment the toddler audience and define core user needs. Propose a high-level product concept with key features, and discuss how you would measure success and iterate based on feedback.

Pro tip: Emphasize safety and parental controls as non-negotiable, and show how your design choices reduce cognitive load for toddlers while giving parents peace of mind.

1. Clarify Goals and Constraints

Ask questions to understand the product's purpose, target age range, platform, and any business or technical constraints. This ensures your solution is relevant and focused.

2. Define User Personas and Needs

Identify primary users (toddlers) and secondary users (parents). Outline their needs: toddlers need simple, engaging, and safe content; parents need control, safety, and educational value.

3. Propose Core Features and Experience

Describe the key features such as a simple UI with large buttons, curated educational videos, offline mode, and parental controls. Explain how these features address user needs.

4. Address Safety and Privacy

Detail measures to ensure child safety: no ads, no data collection without consent, age-appropriate content moderation, and robust parental gates.

5. Define Success Metrics and Iteration Plan

Suggest metrics like engagement time, parent satisfaction, and retention. Explain how you would gather feedback and iterate, considering A/B testing and user research.

Key Points to Mention

  • Age-appropriate content curation and moderation
  • Simple, intuitive UI with large touch targets and minimal text
  • Parental controls and dashboard for monitoring and customization
  • Offline viewing and download capabilities
  • Safety and privacy compliance (e.g., COPPA, GDPR-K)
  • Engagement metrics and feedback loops for continuous improvement

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.