I went straight to engagement metrics and kind of talked myself in circles.
Start by clarifying the goal of Facebook Reels (e.g., drive engagement, grow user base, monetize) and then define success metrics across the user journey. Use a structured framework like HEART or AARRR to cover acquisition, engagement, retention, and monetization, and tie metrics to business objectives.
Pro tip: Emphasize that success metrics should be leading indicators of long-term ecosystem health, not just short-term vanity metrics; for example, prioritize meaningful engagement (e.g., shares, comments) over raw view counts.
Ask clarifying questions to understand the primary objective of Facebook Reels (e.g., increase time spent, attract creators, compete with TikTok).
Select a metric framework like HEART (Happiness, Engagement, Adoption, Retention, Task Success) or AARRR (Acquisition, Activation, Retention, Referral, Revenue) to structure your answer.
For each stage, propose specific metrics: e.g., DAU/MAU for engagement, watch time per user, retention rate, number of creators, revenue per user.
Identify the North Star metric (e.g., daily watch time) and secondary metrics, and suggest how to set targets based on benchmarks or experiments.
Explain how you would track metrics over time, run A/B tests to validate changes, and adjust strategy based on data.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.