This is the kind of question where you can go in five different directions and none of them feel totally wrong.
Start by clarifying Airbnb's mission and business model, then propose a hierarchy of metrics with a single North Star metric supported by input metrics. Focus on metrics that capture both guest and host value, and explain how they drive long-term growth.
Pro tip: Acknowledge that North Star metrics should evolve with company strategy; for example, during a growth phase, bookings might be prioritized, while in a maturity phase, profitability or host retention could take precedence.
Restate Airbnb's mission to democratize hospitality and create belonging anywhere, and consider current strategic priorities like expanding beyond core markets or increasing host loyalty.
Recognize that Airbnb's value comes from connecting guests with unique accommodations and experiences provided by hosts, so metrics should reflect both sides of the marketplace.
Suggest a metric like 'Nights Booked' or 'Gross Booking Value' as the ultimate measure of value delivered, and justify why it aligns with long-term growth.
Outline key drivers such as active listings, host retention rate, guest repeat rate, and search-to-book conversion, explaining how they influence the North Star.
Discuss potential negative consequences (e.g., over-tourism, host burnout) and suggest guardrail metrics like host satisfaction or community impact to ensure sustainable growth.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.