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Meta·Data Scientist·Technical Phone Screen·Intermediate

Intermediate
May 2026

Summary

Meta DS interview with a probability and statistics question centered on ad insertion strategies in a news feed. The problem had multiple parts and required solid knowledge of binomial distributions, variance, and tail probabilities. Felt like a stats exam more than a typical DS screen.

Questions Asked (1)

Q1

You have a 100-post news feed. Option A inserts ads by giving each post an independent 4% chance of being an ad. Option B places exactly one ad per every 25 posts. For both options, calculate the expected number of ads and the variance. Then find the probability that the number of ads exceeds twice the expected count. Finally, estimate the expected number of adjacent ad pairs for each option and compare which is more likely to produce long runs of consecutive ads.

A/B Testing & ExperimentationProduct Analytics & MetricsTechnical Trade-offs
Author's notes

This is a four-part question dressed up as one, which I did not fully appreciate until I was halfway through the variance calculation and realized I hadn't even thought about the adjacent pairs part yet.

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AI HintsAI Generated

Suggested Approach

First, identify the distributions: Option A is Binomial(100, 0.04) and Option B is deterministic with exactly 4 ads. Compute expected values and variances using standard formulas. Then, for Option A, approximate the probability of exceeding 8 ads using normal approximation with continuity correction; for Option B, the probability is 0. Finally, compute the expected number of adjacent ad pairs for each option using linearity of expectation and compare the results to assess which option is more likely to produce long runs.

Pro tip: When comparing ad placement strategies, emphasize that while both have the same expected number of ads, the variance and clustering behavior differ significantly, which impacts user experience and ad effectiveness. This shows you understand the trade-offs beyond just the mean.

1. Identify distributions and parameters

Recognize that Option A follows a Binomial distribution with n=100 and p=0.04, while Option B is deterministic with exactly 4 ads (one per 25 posts).

2. Compute expected value and variance

For Option A, use E[X]=np=4 and Var(X)=np(1-p)=3.84. For Option B, E[X]=4 and Var(X)=0.

3. Calculate probability of exceeding twice the expected count

For Option A, find P(X > 8) using normal approximation with continuity correction: P(X ≥ 9) ≈ 1 - Φ((8.5-4)/√3.84) ≈ 0.011. For Option B, P(X > 8) = 0.

4. Estimate expected number of adjacent ad pairs

For Option A, each adjacent pair has probability p^2=0.0016, so expected pairs = 99 * 0.0016 = 0.1584. For Option B, ads are placed at positions 25, 50, 75, 100, so there are no adjacent ads; expected pairs = 0.

5. Compare and interpret

Option A has a small chance of exceeding 8 ads and can produce adjacent ads, while Option B never exceeds 4 ads and has no adjacent ads. Thus, Option A is more likely to produce long runs of consecutive ads, though the probability is low.

Key Points to Mention

  • Binomial distribution for independent ad placements
  • Deterministic placement for fixed intervals
  • Variance as a measure of predictability
  • Normal approximation with continuity correction for binomial tail probability
  • Linearity of expectation for counting adjacent pairs
  • Trade-offs between randomness and regularity in ad placement

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.