I spent way too long on the market sizing part and kind of rushed the segmentation.
Start by clarifying the technology's capabilities and constraints, then size the market using a top-down and bottom-up approach, and finally prioritize a customer segment based on pain point severity, willingness to pay, and strategic fit. Structure your answer to show both analytical rigor and product intuition.
Pro tip: Anchor your market sizing in a specific use case (e.g., quality control in food manufacturing) rather than trying to size the entire 'smell detection' market, which is too broad. This demonstrates focus and practical product thinking.
Ask questions to understand the technology's capabilities: What smells can it detect? What is the sensitivity, accuracy, and cost? Is it a hardware device, software, or a service? This defines the solution space.
Brainstorm applications across industries such as healthcare (disease detection), food and beverage (quality control), environmental monitoring, safety (gas leaks), and consumer products (fragrance).
For the most promising use cases, estimate the total addressable market (TAM) using top-down (industry reports) and bottom-up (number of potential customers × price) methods. Consider adjacent markets and expansion potential.
Evaluate segments based on criteria like pain point severity, willingness to pay, adoption barriers, competition, and strategic fit with Google's strengths (e.g., AI, cloud). Use a scoring matrix to compare.
Choose one segment to prioritize, justify your choice, and outline a high-level GTM plan including value proposition, channels, and potential partnerships.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.