I started by asking who the executives were and what decisions they actually needed to make, which felt right but I probably spent too long on that setup before getting to the actual metrics.
Start by clarifying the executives' goals and the company's strategic priorities to ensure the dashboard is decision-oriented, not just data-heavy. Then propose a tiered metrics framework (e.g., North Star, growth, engagement, monetization) with drill-down capabilities, and emphasize simplicity, actionability, and regular iteration based on feedback.
Pro tip: Executives care about 'so what?' — every metric should tie to a decision or action. Show you understand this by suggesting a 'one-screen' summary with clear thresholds and alerts, and offer to validate it with a few execs before full build.
Ask about the executives' top priorities (e.g., growth, retention, revenue) and how they will use the dashboard (weekly review, board meeting). This ensures alignment and avoids building unused features.
Propose a tiered structure: top-level North Star and company health metrics, then supporting metrics for acquisition, engagement, monetization, and retention. For Dropbox, include metrics like ARR, active users, storage usage, and sharing activity.
Focus on a clean, intuitive layout with clear visualizations (trend lines, comparisons) and thresholds. Include drill-downs for context but keep the top view uncluttered. Ensure metrics are updated in real-time or daily.
Share a prototype with a few executives to gather feedback, then refine. Plan for regular reviews to adapt as business goals evolve, and set up alerts for anomalies.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.