I started by trying to define what engagement even means here because likes and comments feel like vanity metrics for a payments app.
Start by clarifying the goal of the Venmo Social Feed—whether it's to drive transaction volume, increase social sharing, or boost retention—and then segment users to identify engagement gaps. Propose a prioritized set of features or experiments that address user needs, and define success metrics to measure impact.
Pro tip: Acknowledge Venmo's unique position as a social payments app and the privacy considerations around financial data; suggest solutions that enhance social connection without compromising user trust.
Define what 'engagement' means for the Venmo Social Feed (e.g., likes, comments, shares, time spent) and align it with business goals like increasing transactions or retention.
Identify key user segments (e.g., frequent payers, social sharers, lurkers) and their motivations or barriers to engaging with the feed.
Brainstorm features or improvements (e.g., personalized content, reactions, challenges) and prioritize based on impact, effort, and alignment with strategy.
Outline how you would measure success (e.g., A/B tests, engagement rate, transaction lift) and propose a phased rollout.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.