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Asana·Product Manager·Onsite - Product Sense / Strategy·Intermediate

IntermediatePrefer not to say
Jun 2026

Summary

Product design question at Asana for what felt like a mid-level PM role. One question, open-ended, lots of room to go wrong.

Questions Asked (1)

Q1

You're at a well-funded startup. How would you design a video application for kids?

Product Sense & IdeationProduct StrategyAdaptability & Ambiguity
Author's notes

I jumped straight into features and had to backtrack when I realized I hadn't defined who 'kids' even meant.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the ambiguous aspects of the prompt—target age range, platform, and business goals—then structure your answer around a user-centric product vision. Focus on solving a specific problem for kids and parents, and outline a phased approach from MVP to scale, emphasizing safety, engagement, and monetization.

Pro tip: Acknowledge the unique constraints of building for kids (COPPA, parental controls) and show how you'd balance them with business objectives. Demonstrating awareness of regulatory and ethical considerations will set you apart.

1. Clarify the Prompt

Ask questions to narrow down the target age group (e.g., 3-5, 6-8, 9-12), platform (mobile, tablet, TV), and primary goal (education, entertainment, social). This shows you can handle ambiguity and focus on the right problem.

2. Define the User & Problem

Identify the core user (kids) and key stakeholders (parents). Articulate a specific pain point or opportunity, such as 'safe, engaging video content that parents trust' or 'interactive learning through video.'

3. Propose a Solution & MVP

Outline a high-level product concept that addresses the problem, then define a minimum viable product (MVP) with core features (e.g., curated content, parental controls, simple UI). Prioritize features based on impact and feasibility.

4. Address Key Considerations

Discuss safety (COPPA compliance, content moderation), engagement (interactive elements, personalization), and monetization (subscription, ads). Explain how you'd measure success (e.g., retention, parent satisfaction).

5. Roadmap & Iteration

Outline a phased roadmap: MVP launch, gather feedback, iterate with new features (e.g., social sharing, educational games). Emphasize data-driven decisions and scalability.

Key Points to Mention

  • COPPA compliance and child safety measures (parental controls, content moderation)
  • Age-appropriate UX/UI design (simple navigation, visual cues, no text-heavy interfaces)
  • Engagement strategies (interactive videos, gamification, personalized recommendations)
  • Monetization models (subscription, freemium, ads) and how they align with user needs
  • Metrics for success (DAU/MAU, retention, parent NPS, time spent)
  • Competitive landscape (YouTube Kids, Netflix Kids, educational apps) and differentiation

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.