DoorDash·Product Manager·Onsite - Product Sense / Strategy·Intermediate

IntermediatePrefer not to say

May 2026

Summary

DoorDash product sense round, one question about designing for a teen audience. Pretty open-ended and I spent way too long setting up the problem before actually getting to ideas.

Questions Asked (1)

Design a product that helps teenagers discover new restaurants and places to eat.

Product Sense & IdeationProduct StrategyGo-to-Market (GTM)

Author's notes

I went straight into features and had to backtrack when they asked who exactly I was designing for.

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Suggested Approach

Start by clarifying the goal and constraints, then segment the teenage audience to identify a high-value target user. Brainstorm solutions that address their unique needs, prioritize one idea, and outline a simple MVP with success metrics and GTM strategy.

Pro tip: Anchor your solution in DoorDash's existing strengths—like its restaurant network and delivery logistics—to show you understand how to leverage company assets for a defensible product. Also, consider the dual-sided nature of the marketplace: how will you attract both teens and restaurants?

1. Clarify and Align

Ask clarifying questions to understand the scope, such as whether the product is standalone or part of DoorDash, and what success looks like. Confirm the target user is teenagers and the goal is discovery of new restaurants and places to eat.

2. Segment and Empathize

Break down the teenage audience into segments (e.g., by age, location, dining habits) and pick a primary segment. Develop a user persona and identify their key pain points and motivations around food discovery.

3. Ideate and Prioritize

Brainstorm a range of solutions that address the pain points, then prioritize using a framework like RICE or impact/effort. Select one idea to develop further, explaining your rationale.

4. Define MVP and Metrics

Outline the core features of your MVP, focusing on the most critical user journey. Define success metrics (e.g., discovery rate, new restaurant trials, retention) and how you would measure them.

5. Plan Go-to-Market

Propose a GTM strategy to acquire teenage users and partner restaurants, considering channels like social media, influencers, and school partnerships. Address potential challenges like parental consent and safety.

Key Points to Mention

Teenage user segment nuances: limited budgets, social influence, desire for novelty, and safety/privacy concerns.
Leveraging DoorDash's existing restaurant partnerships and delivery infrastructure for faster MVP.
Social and gamified features (e.g., friend recommendations, reviews, challenges) to drive engagement.
Parental consent and payment methods (e.g., teen accounts with parental controls) as a key enabler.
Metrics that matter: discovery rate, new restaurant trial, repeat usage, and social sharing.
GTM through social media influencers, school partnerships, and referral programs.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.