Spent too long on the revenue upside and not enough on user experience tradeoffs.
Start by clarifying the goal of the new ad placement and the constraints (e.g., user experience, revenue targets). Then propose a structured evaluation framework that weighs revenue potential against user impact, and suggest a test-and-learn approach to validate assumptions before full rollout.
Pro tip: Frame your answer around Uber's unique marketplace dynamics—ads on the homepage could disrupt rider/driver matching or cannibalize higher-margin businesses like Uber Eats. Show you understand that not all revenue is equal and that user trust is paramount.
Ask clarifying questions to understand the primary goal (e.g., incremental revenue, advertiser demand) and any constraints (e.g., brand guidelines, user experience principles).
Evaluate how the ad placement might affect key user metrics (e.g., conversion, retention, satisfaction) and whether it could cannibalize other revenue streams or degrade the core experience.
Size the potential revenue uplift based on impressions, CPMs, and fill rates, and weigh it against implementation and maintenance costs, including any impact on engineering resources.
Propose a controlled experiment (e.g., A/B test) with clear success metrics (e.g., revenue per user, retention, NPS) to measure the true impact before scaling.
Based on the analysis, recommend a path forward (e.g., proceed with test, iterate, or reject) and define guardrail metrics to monitor post-launch.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.