This is the kind of question where you can spiral fast if you try to boil the ocean.
Start by clarifying the goal and segmenting the problem: is the decline in the US a broad trend or specific to certain user segments? Then compare the two markets to identify root causes and prioritize actions based on impact and feasibility. Finally, propose a test-and-learn plan with clear metrics to validate hypotheses.
Pro tip: Avoid jumping to solutions; instead, demonstrate a structured diagnostic approach by first asking clarifying questions about the data and business context. Show that you can balance quick wins with long-term strategic bets.
Ask clarifying questions to understand the data: What is the time frame? Which live stream features? What are the success metrics? This ensures you're solving the right problem.
Break down the US decline by user segments (e.g., age, geography, content type) and compare with Spain's growth drivers. Identify potential root causes such as cultural differences, product-market fit, or competitive landscape.
Based on the diagnosis, prioritize opportunities using impact/effort or RICE. Consider both fixing US decline and accelerating Spain growth, but focus on the highest leverage points.
Develop hypotheses and design experiments (e.g., A/B tests) to address root causes. For the US, consider re-engagement campaigns or feature tweaks; for Spain, double down on what's working and scale.
Establish clear success metrics (e.g., DAU, watch time, retention) and a timeline for evaluation. Emphasize a test-and-learn approach with regular check-ins to adapt.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.