I spent probably too long on the user segmentation part, trying to cover everyone from casual balcony herb growers to serious backyard vegetable people.
Start by clarifying the goal and target users, then choose a specific segment to focus on. Structure your answer around user needs, a prioritized feature set, and success metrics, while showing how the app fits into Google's ecosystem.
Pro tip: Anchor your design in a clear user problem and tie features to measurable outcomes; avoid listing features without explaining why they matter to users and the business.
Ask clarifying questions to understand the goal, target users, and constraints. Choose a specific user segment (e.g., beginner home gardeners) to focus your design.
Identify the key pain points and jobs-to-be-done for the chosen segment, such as plant identification, care reminders, or community advice.
Brainstorm features and prioritize them using a framework like RICE or MoSCoW, ensuring a balance of user value and feasibility.
Outline the core user experience and highlight how the app leverages Google's strengths (e.g., AI, AR, Maps) to create a unique solution.
Define success metrics (e.g., DAU, retention, plants identified) and discuss potential risks and mitigations.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.