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rippling·Software Engineer·Onsite - System Design / Architecture·Senior

Senior
Jun 2026

Summary

Rippling system design round for a software engineer role. The question was a sprawling news aggregator design covering ingestion, personalization, search, storage, and compliance. A lot of ground to cover in one session.

Questions Asked (1)

Q1

Design a large-scale news aggregator with personalized feeds. Cover ingestion from thousands of publishers, near-real-time delivery, personalized ranking, search, storage layers, multi-region availability, and compliance.

System DesignTechnical Trade-offsA/B Testing & Experimentation
Author's notes

This thing had like twelve sub-problems stapled together.

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AI HintsAI Generated

Suggested Approach

Start by clarifying requirements and scale (e.g., number of publishers, articles per day, users, latency targets) and then walk through the high-level architecture from ingestion to delivery. Focus on key components: ingestion pipeline, storage layers, personalized ranking, search, multi-region deployment, and compliance, while discussing trade-offs and how you would validate with A/B tests.

Pro tip: Emphasize how you would measure and iterate on the personalized ranking using A/B testing and offline metrics, and discuss how compliance (e.g., GDPR, CCPA) influences data storage and processing decisions.

1. Clarify Requirements and Scale

Ask questions to understand the scale (publishers, articles/day, users), latency requirements, personalization depth, and compliance needs. Define functional and non-functional requirements.

2. Design Ingestion and Storage

Propose a scalable ingestion pipeline (e.g., Kafka, pub/sub) to handle thousands of publishers, with deduplication, normalization, and storage in a data lake and a serving database. Consider hot vs. cold storage.

3. Personalized Ranking and Search

Describe how to build personalized feeds using a ranking service that combines user features, article features, and real-time signals. Include a search layer (e.g., Elasticsearch) for keyword queries.

4. Multi-Region and Delivery

Explain how to achieve low-latency delivery via CDN and multi-region deployments, with data replication and consistency trade-offs. Discuss failover and disaster recovery.

5. Compliance and Experimentation

Address compliance (GDPR, CCPA) by design: data anonymization, consent management, and data residency. Describe A/B testing framework to validate ranking changes and measure engagement.

Key Points to Mention

  • Ingestion pipeline with backpressure handling and exactly-once semantics
  • Storage layers: hot (Redis, DynamoDB) vs. cold (S3, HDFS) and indexing for search
  • Personalized ranking using collaborative filtering and real-time features
  • Multi-region active-active deployment with eventual consistency and conflict resolution
  • Compliance: data residency, right to be forgotten, and audit logs
  • A/B testing infrastructure for ranking algorithms and metrics like CTR, dwell time

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.