The email framing threw me a bit because it's deliberately vague.
Start by clarifying the goal and constraints, then evaluate whether social features align with Lyft's core value proposition and user needs. Prioritize opportunities by impact and feasibility, and recommend a specific feature with a clear rationale and success metrics.
Pro tip: Anchor your recommendation in Lyft's mission and existing user behaviors—social features should enhance the core ride experience, not distract from it. Show you can say no to low-value ideas.
Ask clarifying questions to understand the VP's goal (e.g., increase engagement, retention, or acquisition) and any constraints (e.g., timeline, resources, brand guidelines).
Evaluate whether social features align with Lyft's mission, target users, and competitive landscape. Consider if they solve a real user problem or are just a gimmick.
Brainstorm potential social features for riders and drivers, then prioritize using a framework like RICE or impact/effort. Focus on features that drive measurable engagement.
Identify key metrics to track (e.g., DAU/MAU, rides per user, social interactions per ride) and set targets. Ensure metrics tie back to the original objective.
Give a clear recommendation with rationale, and address potential risks (e.g., privacy concerns, safety, user fatigue) and how to mitigate them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.