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Meta·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior
Apr 2026

Summary

Meta PM interview with a single product design question about building a therapist search app. Pretty open-ended, which I wasn't expecting from a company that usually goes deep on metrics.

Questions Asked (1)

Q1

Design an app that helps users find therapists.

Product Sense & IdeationProduct Strategy
Author's notes

I spent the first couple minutes just trying to figure out who the user even is, someone in crisis, someone casually browsing, a parent looking for a kid's therapist.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal and scope of the app, then segment users and identify their key pain points in finding a therapist. Prioritize the most impactful user needs, brainstorm solutions, and define success metrics, while considering Meta's strengths and potential risks.

Pro tip: Show awareness of Meta's platform capabilities (e.g., social graph, groups, messaging) and how they can uniquely solve trust and discovery problems, but also address privacy and ethical considerations given the sensitive nature of mental health.

1. Clarify and Scope

Ask clarifying questions to understand the goal, target users, and constraints (e.g., is this for Meta's existing platforms, a standalone app, or a feature?). Define what 'finding a therapist' entails (search, matching, booking, etc.).

2. User Segmentation and Pain Points

Identify key user segments (e.g., individuals seeking therapy, therapists, caregivers) and their specific needs, pain points, and barriers in the current therapy-finding process.

3. Prioritize and Brainstorm Solutions

Prioritize the most critical user needs and brainstorm potential features or solutions that address them, leveraging Meta's assets (e.g., social recommendations, groups, messaging) while mitigating risks.

4. Define Success Metrics and MVP

Propose key success metrics (e.g., match rate, time to first appointment, user satisfaction) and outline a minimum viable product (MVP) to test the core value proposition.

5. Consider Risks and Mitigations

Discuss potential risks such as privacy, trust, regulatory compliance (HIPAA), and ethical concerns, and suggest ways to address them.

Key Points to Mention

  • User segmentation: distinguish between users with acute vs. chronic needs, and therapists as users.
  • Trust and credibility: how to verify therapists and ensure quality, possibly using social proof or professional licenses.
  • Privacy and confidentiality: critical for mental health; consider data handling, anonymity, and compliance.
  • Leveraging Meta's ecosystem: integration with Facebook Groups, Messenger, or Instagram for reach and engagement.
  • Matching algorithm: factors like specialty, location, insurance, availability, and personal preferences.
  • Success metrics: include both user-centric (e.g., NPS) and business metrics (e.g., retention, referrals).

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.