I started with the business rationale side and it felt okay, talked about trust, creator monetization, distinguishing real accounts from impersonators.
Start by framing the strategic rationale for Meta: verified badges solve authenticity and trust problems, create a new revenue stream, and strengthen the platform's integrity. Then, define goals that align with Meta's mission and business objectives, and translate them into measurable success metrics across user, creator, and business dimensions.
Pro tip: Acknowledge the tension between monetization and trust—over-monetizing verification can erode its value, so emphasize a balanced approach that prioritizes long-term platform health over short-term revenue.
Explain why Meta would build Verified Badge: to combat impersonation, increase trust in high-profile accounts, and create a recurring revenue stream through subscriptions.
Describe the benefits for users (confidence in authentic accounts) and creators (enhanced credibility, access to support, and monetization tools).
Outline Meta's goals: diversify revenue beyond ads, increase creator retention, and improve platform integrity.
Define metrics across adoption (number of subscriptions), engagement (creator activity), revenue (MRR), and trust (reduction in impersonation reports).
Discuss potential risks like user backlash over paid verification and the need to maintain badge exclusivity to preserve trust.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.