I went straight to onboarding friction, which felt right but maybe too obvious.
Start by defining the target user segment (brand new users) and their key pain points during onboarding and early usage. Then, propose a prioritized set of product improvements that address these pain points, and outline how you would measure success using metrics like activation rate and retention. Finally, discuss potential trade-offs and how you would validate your ideas.
Pro tip: Focus on the 'first session' experience—most new users decide within minutes whether to return. Show you understand Twitter's unique value proposition (real-time public conversation) and how to surface it quickly without overwhelming new users.
Clarify who the 'brand new' users are (e.g., lurkers, creators, professionals) and what they hope to achieve on Twitter. Identify their key pain points during onboarding and early usage.
Map out the critical stages: sign-up, first follow, first timeline view, first interaction. Highlight where users drop off or get confused.
Generate ideas to address pain points (e.g., personalized onboarding, guided tours, curated content). Prioritize based on impact and feasibility.
Propose metrics such as activation rate (e.g., % of new users who follow 5+ accounts in first week), Day 1/7 retention, and time to first meaningful interaction.
Suggest A/B tests, user interviews, or prototypes to validate ideas. Discuss how you would iterate based on data.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.