I went straight into user needs and market size, which felt safe but probably wasn't the right entry point.
Start by clarifying Google's strategic goals and the definition of 'compete directly' with Airbnb. Then evaluate the opportunity using a structured framework that considers market size, competitive landscape, Google's strengths and weaknesses, and potential synergies. Conclude with a clear recommendation, weighing build vs. buy vs. partner, and outline key risks and success metrics.
Pro tip: Acknowledge that Google already has assets in travel (e.g., Google Travel, Maps, Flights, Hotels) and consider how a short-term rental product would fit into that ecosystem. Show maturity by discussing potential regulatory and trust challenges that Airbnb has already navigated.
Ask clarifying questions to understand what 'compete directly' means and what Google's strategic goals are (e.g., revenue diversification, user engagement, data collection).
Evaluate the size and growth of the short-term rental market, Airbnb's dominance, and other competitors. Consider barriers to entry and network effects.
Leverage Google's strengths: search, maps, user data, AI, and existing travel products. Identify gaps (e.g., host community, trust & safety) and how to address them.
Compare build, buy, or partner strategies. Consider regulatory hurdles, brand perception, and impact on existing ad business (e.g., cannibalizing hotel ads).
Provide a clear yes/no with rationale, and outline key metrics (e.g., market share, revenue, user growth) and risks to monitor.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.