I went straight to delivery time and they pushed back almost immediately, asking why not something else.
Start by clarifying the goal of the bike launch—likely to expand Dasher supply in dense urban areas and reduce costs. Then propose a primary metric that directly measures success against that goal, such as the percentage of deliveries completed by bike in target markets, and support it with secondary metrics for a balanced view.
Pro tip: Acknowledge that no single metric tells the whole story; pair your primary metric with guardrail metrics to ensure you're not optimizing one area at the expense of another. Also, mention that you'd validate the metric by running a pilot in select markets before scaling.
Ask or state the primary objective of introducing bikes: is it to increase Dasher supply, reduce delivery costs, improve speed in dense areas, or something else? This ensures your metric aligns with business intent.
Select a metric that directly measures the goal, such as 'percentage of deliveries completed by bike' or 'bike Dasher active hours per week in target markets.' This should be the key indicator of success.
Include metrics that capture other important aspects, like average delivery time, cost per delivery, Dasher satisfaction, and customer satisfaction. These provide a more complete picture.
Identify metrics that should not degrade, such as overall delivery reliability, food quality, or safety incidents. This ensures the bike launch doesn't harm other parts of the business.
Specify how you'd measure the metric across different markets, Dasher segments, and time periods (e.g., 3-month pilot). This adds rigor and shows you think about implementation.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.