I went straight for the obvious stuff like total funds raised and number of donors, then kind of stumbled when they pushed back asking what "success" even means for the platform vs the fundraiser creator vs the recipient.
Start by clarifying the goal of Facebook Fundraisers: to empower people to raise money for causes they care about. Then define success metrics across the funnel (donor, fundraiser, and platform levels) that balance user value with business sustainability. Finally, prioritize metrics using a framework like HEART or AARRR, and discuss how to measure them with counter-metrics to avoid unintended consequences.
Pro tip: Emphasize that success isn't just total dollars raised; it's also about donor retention and fundraiser satisfaction, which drive long-term ecosystem health. Mention that you'd track counter-metrics like spam or low-quality fundraisers to ensure growth is sustainable.
Restate the purpose of Facebook Fundraisers: to make giving easy and social. Identify key user segments: donors, fundraisers (organizers), and beneficiaries (nonprofits).
Break down the funnel: awareness, creation, donation, sharing, and repeat engagement. Define what success looks like for each stage from both user and platform perspectives.
Choose metrics that align with the goal, such as number of fundraisers created, donation conversion rate, average donation amount, donor retention, and fundraiser NPS. Use a framework to ensure coverage of happiness, engagement, adoption, retention, and task success.
Identify a North Star metric (e.g., total dollars raised through repeat donors) and supporting metrics. Set realistic targets based on benchmarks and business goals.
Outline how to track metrics (e.g., dashboards, experiments) and include counter-metrics like spam reports or donor fatigue to monitor unintended consequences.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.