← Microsoft Interview Insights
Classic product ideation prompt but I always find the specific number constraint a little annoying.
Start by clarifying Netflix's core goals and user segments, then brainstorm features across the content lifecycle (discovery, consumption, engagement, monetization). Prioritize the four features using a framework like RICE or impact/effort, and tie each to a clear user problem and business metric.
Pro tip: Anchor your features to Netflix's North Star metric (e.g., total viewing hours) and explicitly state how each feature moves that metric, while also considering potential trade-offs like content costs or user experience.
Ask clarifying questions to understand Netflix's current priorities (e.g., growth vs. retention) and identify key user segments (e.g., binge-watchers, casual viewers, families).
Generate ideas for each stage: discovery (e.g., better recommendations), consumption (e.g., offline features), engagement (e.g., social sharing), and monetization (e.g., ad-supported tier enhancements).
Select the top 4 features by scoring them on impact (user value and business metrics) and effort (technical complexity, cost), ensuring a balanced portfolio.
For each chosen feature, describe the user problem, proposed solution, and how you would measure success (e.g., engagement lift, retention improvement).
Conclude by reiterating how the four features collectively support Netflix's strategic objectives and address key user needs.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.