I went straight to user pain points, picked a persona (homeowner mid-renovation), and pitched a feature around contractor coordination.
Start by demonstrating deep understanding of Houzz's core value proposition and business model, then identify a specific user segment or pain point to focus on. Propose a prioritized set of improvements that align with Houzz's strategic goals, and articulate how you would measure success.
Pro tip: Anchor your improvements in Houzz's unique strength: the combination of inspiration, community, and commerce. Show that you understand the two-sided marketplace dynamics between homeowners and professionals, and avoid generic suggestions that could apply to any platform.
Briefly restate Houzz's core purpose: to help homeowners improve their homes and connect with professionals, while enabling professionals to grow their businesses. Highlight key revenue streams like advertising and Houzz Pro.
Choose a specific user group (e.g., first-time renovators, high-end designers) and a critical pain point (e.g., difficulty finding trusted pros, overwhelming inspiration). Justify why this segment matters for Houzz's growth.
Suggest 2-3 concrete improvements that address the pain point, such as AI-powered project matching, enhanced AR visualization, or streamlined pro communication. Prioritize based on impact and feasibility.
Outline how you would measure success (e.g., engagement, conversion, retention) and acknowledge potential trade-offs or risks (e.g., alienating professionals, technical complexity).
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.