This is basically a 20-minute monologue disguised as one question.
Choose a single high-impact product or marketplace project and tell it as a crisp story that maps to the question's arc: problem, metrics, analysis/experiments, recommendation, outcome, and how you handled ambiguity or pushback. Emphasize your specific data science contributions and decisions, not just the team's work, and quantify impact wherever possible.
Pro tip: Meta values measurable impact and strong experimentation rigor, so lead with the business outcome and the metric you moved, then explain the analysis and experiments that got you there. Be explicit about trade-offs and how you influenced stakeholders, since that shows senior-level judgment.
Briefly describe the product/marketplace, the user or business pain point, and why it mattered. State your role and the goal in one sentence.
Explain the north-star and guardrail metrics you chose, why they were the right proxies, and how you set targets or success thresholds.
Walk through the key analyses (e.g., funnel, segmentation, causal inference) and the A/B test design, including power, duration, and how you handled pitfalls like novelty effects or network effects.
State your recommendation, the decision that was made, and the measured outcome with numbers. If results were mixed, explain what you learned and what you did next.
Describe a specific moment of ambiguity or disagreement, how you framed the trade-offs, and how you aligned stakeholders or adapted your approach.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.