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Lyft·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior
Jun 2026

Summary

Lyft PM interview with a product strategy question framed around Airbnb. One question, fairly open-ended, and the kind where you can go in a lot of directions which is both the appeal and the problem.

Questions Asked (1)

Q1

You're a PM at Airbnb. How would you decide whether to require all hosts to use professional photos for their listings?

Product StrategyProduct Analytics & MetricsA/B Testing & Experimentation
Author's notes

The question sounds like a policy call but it's really a metrics and tradeoffs problem underneath.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal: professional photos likely aim to improve listing quality and conversion, but may create friction for hosts. Then propose a data-driven approach: define success metrics, run an experiment, and consider segment-level impacts and long-term trade-offs.

Pro tip: Acknowledge that Airbnb's two-sided marketplace means host experience is as critical as guest conversion; a mandate could backfire if it discourages new or budget hosts. Suggest a phased rollout or incentive-based approach before mandating.

1. Clarify the problem and goals

Ask why professional photos are being considered: is it to increase bookings, improve guest trust, or standardize quality? Define what success looks like.

2. Identify key metrics and segments

Choose metrics like conversion rate, average booking value, host retention, and listing quality scores. Segment by host type (new vs. experienced, budget vs. luxury) and location.

3. Design an experiment

Run an A/B test where some hosts are required to use professional photos and others are not. Measure impact on both guest and host sides.

4. Analyze trade-offs and long-term effects

Consider costs (e.g., providing photographers), host churn, and potential backlash. Evaluate if benefits outweigh drawbacks, and whether a mandate is necessary or if incentives suffice.

5. Recommend a rollout strategy

Based on data, propose a phased approach: start with incentives, then mandate only if results are strongly positive and host impact is manageable.

Key Points to Mention

  • Two-sided marketplace dynamics: impact on both guests and hosts
  • Define clear success metrics (e.g., conversion rate, host retention, listing quality)
  • A/B testing methodology and potential pitfalls (e.g., network effects, novelty effect)
  • Segmentation: different host types may respond differently
  • Cost-benefit analysis: who pays for professional photos?
  • Long-term implications: host trust, brand perception, and scalability

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.