I started by trying to segment sellers, like small kirana-type sellers versus larger catalog-heavy ones, because their needs felt pretty different.
Start by clarifying the goal of the Seller Hub app and the target seller segments, then outline a structured roadmap that balances quick wins with long-term strategic bets. Prioritize initiatives using a framework like RICE or impact-effort, and tie each phase to measurable seller and business outcomes.
Pro tip: Anchor your roadmap in Flipkart's seller ecosystem dynamics—acknowledge that sellers are heterogeneous (small vs. large, new vs. established) and that the app must serve their core jobs-to-be-done while aligning with Flipkart's revenue and growth goals.
Clarify the app's north-star metric (e.g., seller retention, GMV growth) and identify key seller personas (e.g., new sellers, high-volume sellers) to tailor the roadmap.
Map seller journeys (onboarding, listing, order management, payments, analytics) and surface top pain points through data and qualitative insights.
Use a prioritization framework (e.g., RICE, impact-effort) to rank features based on reach, impact, confidence, and effort, ensuring alignment with business goals.
Organize initiatives into Now-Next-Later or quarterly phases, balancing quick wins (e.g., UI improvements) with strategic bets (e.g., AI-driven insights).
Specify KPIs for each phase (e.g., adoption rate, time-to-list, seller NPS) and outline a feedback loop for continuous improvement.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.