I went with Instagram, which is probably what half the candidates say.
Choose one acquisition and build a structured argument around strategic fit, product impact, and long-term value to Meta. Use a framework to compare alternatives briefly, then deep-dive into your chosen acquisition with metrics and user impact.
Pro tip: Acknowledge that 'best' depends on criteria (e.g., revenue, strategic defense, user growth) and state your criteria upfront; this shows product maturity and avoids a subjective debate.
State the criteria you'll use to judge 'best' (e.g., strategic value, revenue impact, user growth, competitive defense, integration success). This sets a clear lens for your answer.
Mention 2-3 major acquisitions (e.g., Instagram, WhatsApp, Oculus) and quickly assess them against your criteria to show you've considered alternatives.
Pick one acquisition (e.g., Instagram) and explain why it best meets your criteria, using specific data and strategic reasoning.
Detail how the acquisition strengthened Meta's position: user growth, engagement, monetization, competitive moat, and integration with Meta's ecosystem.
Summarize why this acquisition was the best and what it teaches about Meta's product strategy and M&A approach.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.