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rippling·Software Engineer·Onsite - System Design / Architecture·Senior

SeniorPrefer not to say
Jun 2026

Summary

System design round at Rippling for a software engineer role. The main question was a news aggregator, which sounds straightforward until you start thinking through the fan-out problems and personalization logic.

Questions Asked (1)

Q1

Design a news aggregator service similar to Google News, where users can subscribe to topics and publishers, see general top stories, and get personalized feeds with redirects to the original articles.

System DesignTechnical Trade-offsAlgorithms & Data Structures
Author's notes

I started with the basic read/write paths and got through the core subscription model okay.

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AI HintsAI Generated

Suggested Approach

Start by clarifying functional and non-functional requirements, then design a high-level architecture that separates ingestion, storage, and serving layers. Focus on scalability, personalization, and low-latency feed generation, and discuss trade-offs for key components like ranking algorithms and data stores.

Pro tip: Emphasize how you would handle the cold-start problem for new users and the importance of caching personalized feeds to reduce latency and load on backend services.

1. Clarify Requirements

Ask questions to understand scale (DAU, articles per day), latency requirements, personalization depth, and whether real-time updates are needed. Define core features: topic/publisher subscriptions, top stories, personalized feed, and redirects.

2. High-Level Architecture

Outline main components: ingestion pipeline (crawling, parsing, deduplication), storage (article store, user profile store, graph of subscriptions), and serving layer (API gateway, feed service, ranking service). Sketch data flow from ingestion to user feed.

3. Data Modeling and Storage

Choose appropriate databases: e.g., Cassandra for articles and user feeds, Redis for caching, Elasticsearch for search. Design schemas for articles, user subscriptions, and precomputed feeds. Discuss sharding and replication strategies.

4. Feed Generation and Ranking

Explain how to generate personalized feeds: candidate generation (from subscriptions and trending), ranking (ML model or heuristic), and filtering (deduplication, freshness). Discuss precomputation vs. on-the-fly and trade-offs.

5. Scalability and Trade-offs

Address scaling: horizontal scaling of services, caching strategies (CDN, Redis), and handling hot topics. Discuss trade-offs: consistency vs. availability, latency vs. freshness, and cost vs. personalization quality.

Key Points to Mention

  • Use of a publish-subscribe model for ingestion and fan-out to user feeds.
  • Precomputation of personalized feeds for active users and fallback to on-the-fly for inactive users.
  • Caching strategies: CDN for articles, Redis for user feeds, and cache invalidation policies.
  • Ranking algorithm: collaborative filtering, content-based, or hybrid; consider using a lightweight model for real-time scoring.
  • Handling redirects: store original URLs and use 301/302 redirects with click tracking for analytics.
  • Monitoring and metrics: track feed latency, click-through rates, and system health.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.