I went straight into features and had to backtrack when I realized I hadn't defined who the user even was.
Start by framing the problem around the unique constraints of COVID-19, such as safety, limited mobility, and supply chain disruptions. Then, define a target user segment and their key needs, and ideate solutions that leverage Meta's strengths in social connection and local communities. Finally, prioritize features based on impact and feasibility, and outline how you would measure success.
Pro tip: Show empathy for both customers and gig workers, and consider how the solution could evolve post-pandemic to remain valuable. Highlight Meta's unique ability to leverage social graphs and community groups for trust and logistics.
Ask clarifying questions to understand the scope: Is this a new app or a feature within an existing Meta app? What are the key COVID-related constraints (e.g., contactless delivery, health safety)? Who are the primary users?
Identify key user segments (e.g., vulnerable populations, busy parents, essential workers) and their pain points during COVID. Prioritize one segment and articulate their needs, such as safety, reliability, and affordability.
Brainstorm features that address the needs, leveraging Meta's platforms (e.g., WhatsApp, Facebook Groups, Instagram). Consider social commerce, community-based delivery, and real-time updates. Think about both customer and delivery partner experiences.
Use a framework like RICE or impact/effort to prioritize features. Define a minimum viable product that delivers core value quickly, such as a way to order essentials from local stores with contactless delivery.
Define metrics for success (e.g., order completion rate, delivery time, user retention) and outline how you would test and iterate. Consider both short-term COVID response and long-term viability.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.