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Uber·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior
Jun 2026

Summary

PM interview at Uber, product sense round focused on designing a ride service for kids in India. Pretty niche scenario but actually a fun one to think through.

Questions Asked (1)

Q1

Uber wants to launch a ride service for children aged 8 to 12 in India. Kids in this age group typically don't have their own phones. What factors would you consider, and what changes would you make to the rider app experience?

Product Sense & IdeationProduct StrategyAdaptability & Ambiguity
Author's notes

The no-phone constraint is where I should have spent more time upfront but kind of glossed over it and jumped straight into feature ideas.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal and constraints, then segment the problem into user needs (parents, kids, drivers) and operational feasibility. Focus on the core challenge: how to enable unaccompanied rides for kids without phones, and propose app changes that address safety, trust, and usability.

Pro tip: Emphasize that the parent is the primary customer and decision-maker, so the solution must prioritize parental control and real-time visibility over kid-facing features.

1. Clarify goals and constraints

Ask clarifying questions to understand the objective (e.g., safety, convenience, market expansion) and constraints (regulations, existing infrastructure, cultural norms in India).

2. Identify stakeholders and needs

Map out key stakeholders—parents, children, drivers, and Uber—and their needs: parents want safety and control; kids need simplicity; drivers need clear protocols.

3. Analyze key factors

Consider safety (verification, tracking), trust (parental consent, driver training), technology (device alternatives), regulations (child transport laws), and operations (pickup/dropoff procedures).

4. Propose app changes

Design features for the parent app (booking, real-time tracking, communication) and alternative kid identification (e.g., QR code, driver PIN) since kids lack phones.

5. Prioritize and mitigate risks

Evaluate trade-offs, prioritize high-impact changes, and outline a phased rollout with safety checks and feedback loops.

Key Points to Mention

  • Parent-controlled booking and real-time tracking with notifications
  • Driver verification and specialized training for child transport
  • Alternative identification methods for kids (e.g., QR code, unique PIN, wearable)
  • Regulatory compliance and local partnerships in India
  • In-app communication between parent and driver without kid's phone
  • Emergency protocols and customer support for child safety

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.