I went broad first, which was probably a mistake.
Start by clarifying the scope and goals of the redesign, then segment the airport experience into key phases (e.g., pre-arrival, arrival, security, boarding) to identify pain points. Prioritize opportunities based on user impact and business value, and propose a few innovative solutions that leverage Google's strengths in AI, data, and user-centric design.
Pro tip: Anchor your redesign in a clear user persona (e.g., frequent business traveler) and tie each improvement to a measurable metric like NPS or time saved, showing you think like a PM who balances user needs with business outcomes.
Ask clarifying questions to understand the objective (e.g., improve satisfaction, reduce delays) and which airport(s) or passenger segments to focus on. Define what 'redesign' means—incremental improvements vs. radical reimagining.
Break down the airport experience into end-to-end phases: pre-trip planning, arrival at airport, check-in, security, waiting, boarding, and post-flight. Identify key pain points and moments of delight for each phase.
Evaluate pain points based on user impact (e.g., frequency, severity) and feasibility (technical, regulatory, cost). Use a framework like RICE or impact/effort matrix to select the most promising areas for redesign.
Brainstorm innovative solutions that leverage technology (AI, ML, AR) and Google's ecosystem (Maps, Assistant, Pay). Consider both digital and physical touchpoints, and how they integrate to create a seamless experience.
Propose metrics to measure success (e.g., reduced wait times, increased satisfaction) and outline a phased implementation plan. Discuss potential risks and mitigation strategies.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.