I spent the first minute trying to figure out why Facebook specifically would care about layovers, which probably wasn't the best use of time.
Start by clarifying the scenario and defining the target user (e.g., frequent business travelers) and their core pain points during a layover. Then, brainstorm a Facebook-native solution that leverages existing strengths like social graph, groups, and events, and prioritize features based on impact and feasibility. Finally, outline how you would measure success and iterate.
Pro tip: Anchor your solution in Facebook's core value of connecting people—show how your product turns a solitary, stressful experience into a social one, and mention potential privacy considerations to demonstrate maturity.
Ask clarifying questions to understand the scope (e.g., domestic vs. international, business vs. leisure) and define the target user and their specific pain points during a layover.
List the key challenges travelers face: boredom, lack of information, anxiety about delays, and difficulty finding amenities or companions.
Generate ideas that leverage Facebook's strengths: social connections, groups, events, and location-based features. Consider both digital and physical touchpoints.
Evaluate ideas based on impact and effort, then select a minimum viable product that addresses the most critical pain point and aligns with Facebook's mission.
Outline key metrics such as engagement, user satisfaction, and retention, and propose a plan for testing and iterating.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.