I spent the first couple minutes just trying to figure out what Google even wants from this space.
Start by clarifying the goals and constraints of the system, then segment users and identify key pain points in current inflight entertainment. Prioritize features that leverage Google's strengths (e.g., personalization, cloud, AI) and propose a phased rollout with success metrics.
Pro tip: Acknowledge the unique constraints of inflight systems (intermittent connectivity, shared screens, safety regulations) and show how Google's tech can turn these into advantages, e.g., offline-first AI recommendations.
Ask questions to understand the objective: is this for Google-branded hardware/software, or a service on existing systems? Identify constraints like connectivity, budget, and airline partnerships.
Segment passengers (e.g., business travelers, families, leisure) and map their pain points: boredom, limited content, poor UX, lack of personalization.
Propose features that use Google's assets: YouTube for content, Google Assistant for voice control, AI for recommendations, and cloud for sync across devices.
Use a framework like RICE to prioritize features. Define an MVP that addresses core needs (e.g., personalized content, seamless login) and can be tested on select routes.
Establish success metrics (engagement, satisfaction, revenue) and outline a plan for gathering feedback and iterating, including partnerships with airlines.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.