I went straight to metrics (views, completion rate, CTR) and started talking about a dashboard, but I think I skipped past the 'who is the client and what do they actually care about' part too fast.
Start by clarifying the user personas (advertisers, agencies, creators) and their core needs—tracking video ad performance across platforms. Then propose a solution that aggregates metrics, provides actionable insights, and integrates with existing Meta tools, while addressing scalability and privacy. Structure your answer around user needs, solution design, and success metrics.
Pro tip: Emphasize how your solution would leverage Meta's unique data advantages (cross-platform reach, AI capabilities) while being mindful of privacy constraints and competitive differentiation. Show you understand the advertiser's workflow and pain points.
Ask clarifying questions to understand the target users (e.g., small businesses, large advertisers, agencies) and their specific needs, such as which metrics matter most (views, engagement, conversions) and which social platforms to support.
Outline the key features: a unified dashboard showing video performance metrics (e.g., views, watch time, CTR, conversions) across platforms, with filtering and comparison capabilities. Prioritize metrics that align with advertiser goals.
Describe a scalable architecture that ingests data from multiple social APIs, processes it in real-time or batch, and stores it for querying. Consider data privacy, security, and compliance (e.g., GDPR, CCPA).
Explain how the solution integrates with Meta Ads Manager and other tools, and how users would interact with it (e.g., customizable reports, alerts, recommendations). Highlight ease of use and actionable insights.
Propose metrics to measure the solution's success (e.g., adoption rate, time-to-insight, advertiser satisfaction) and outline a plan for iterative improvements based on user feedback.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.