Seems like a softball until you're actually in it.
Start by clarifying the goal of the Birthdays feature and the target user segments, then identify key pain points through a user-centric lens. Propose prioritized improvements with clear success metrics, and discuss potential trade-offs and risks.
Pro tip: Anchor your improvements in Meta's mission of bringing people closer together and tie them to business metrics like engagement and retention. Show awareness of privacy considerations and the balance between proactive outreach and user control.
Ask clarifying questions to understand the feature's purpose, target users, and current performance. Define what 'improvement' means in terms of user and business goals.
Map out the user journey for birthdays and pinpoint friction points, such as missed birthdays, impersonal wishes, or notification overload. Segment users by relationship closeness and usage patterns.
Generate a range of ideas (e.g., AI-powered suggestions, group celebrations, memory sharing) and prioritize using a framework like RICE or impact/effort. Focus on high-impact, feasible improvements.
Propose metrics to measure success, such as birthday wish engagement rate, user retention, or time spent on birthday-related interactions. Include guardrail metrics for privacy and notification fatigue.
Discuss potential downsides, such as privacy concerns, over-automation, or alienating users who prefer low-key celebrations. Suggest mitigation strategies and A/B testing plans.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.