I went straight to supply-demand levers without grounding it in any user segment first, which I think was a mistake.
Start by clarifying the goal and scope of 'increase bookings' (e.g., new vs. repeat bookings, specific market or time frame). Then, structure your answer by identifying key levers across the booking funnel, prioritizing them based on impact and feasibility, and proposing specific initiatives with metrics to measure success.
Pro tip: Demonstrate deep understanding of Airbnb's two-sided marketplace by considering both guest and host perspectives, and how changes affect each side. Also, anchor your ideas in data—reference specific metrics like conversion rate, average booking value, or host retention to show analytical rigor.
Ask clarifying questions to understand what 'increase bookings' means: is it overall bookings, bookings in a specific region, or from a certain user segment? Also, consider time frame and constraints.
Map out the guest journey from awareness to booking, and identify stages where improvements can increase bookings, such as search, listing detail, and checkout. Also consider host-side levers like supply and pricing.
Evaluate potential initiatives based on impact (e.g., potential increase in bookings), effort, and alignment with company strategy. Use a framework like RICE or impact/effort matrix to prioritize.
For the top-priority opportunity, suggest concrete product changes or experiments, and define success metrics (e.g., conversion rate, bookings per user). Consider A/B testing and potential trade-offs.
Recap your approach, emphasizing how you would measure impact and iterate. Mention potential risks and how to mitigate them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.