The open-ended metric definition part tripped me up more than the SQL itself.
Start by defining a growth metric that normalizes Pirate-themed activity against overall platform activity, such as the share of monthly active users engaging with Pirate themes or the Pirate theme's share of total revenue. Then write a SQL query that aggregates this metric by month using the calendar table, and explain why this normalized metric isolates true growth from overall platform growth.
Pro tip: Mention that you would validate the metric by checking for seasonality or one-time events (e.g., a movie release) and consider using a rolling average or year-over-year comparison to smooth noise.
Choose a metric that captures Pirate-themed engagement relative to the overall platform, such as the percentage of monthly active users who interact with Pirate content or the Pirate theme's share of total revenue.
Determine which tables contain theme information, user activity, revenue, and dates, and plan the necessary joins to link Pirate-themed content to user actions and revenue.
Construct a query that aggregates the chosen metric by month, using the calendar table to ensure a complete time series, and filters for Pirate-themed content.
Articulate how the metric reflects changes in Pirate-themed engagement over time, independent of overall platform growth, and why it is suitable for tracking growth.
Optionally, discuss how you would validate the metric, handle seasonality, or compare with other themes to provide context.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.