I went straight to something like 'events attended per user' and felt pretty good about it until the follow-up poked holes in whether that actually captures value creation or just activity.
Start by clarifying the goal of Facebook Events—to connect people through shared experiences—and then propose a north star metric that captures the core value of meaningful connections created. Evaluate potential metrics against criteria like alignment with company mission, actionability, and ability to predict long-term success.
Pro tip: Choose a metric that balances user value and business value, and explain how it can be influenced by product changes. Avoid vanity metrics like total events created; instead, focus on quality and engagement.
Restate the purpose of Facebook Events: to help people create, discover, and participate in real-world gatherings that strengthen relationships. This sets the context for metric selection.
Generate a list of candidate metrics such as number of events attended, event engagement rate, or connections made per event. Consider both quantity and quality dimensions.
Assess each candidate on how well it reflects user value, aligns with Meta's mission, is measurable, actionable, and leads to sustainable growth. Use a framework like HEART or AARRR if helpful.
Pick one metric and explain why it best captures the essence of the product. For example, 'weekly active event participants' or 'meaningful event connections per user'.
Acknowledge potential downsides (e.g., focusing only on attendance might ignore event quality) and suggest complementary guardrail metrics to monitor.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.