Start by clarifying the business-facing product's goal—likely helping local businesses attract and convert customers—then define KPIs across the funnel from awareness to retention. Rank them by their direct impact on revenue and customer lifetime value, explaining your prioritization logic.
Pro tip: Tie each KPI to a specific business outcome (e.g., 'lead conversion rate drives advertiser ROI') and acknowledge trade-offs, showing you understand that not all metrics matter equally at every stage.
Confirm that the business-facing product helps local businesses manage their presence, engage customers, and drive sales. State that KPIs should align with these goals.
Break down the business user's journey: awareness (discovering Yelp), activation (claiming/creating a page), engagement (responding to reviews, posting updates), conversion (leads, calls, bookings), and retention (repeat usage).
For each stage, list relevant KPIs: e.g., profile views, claim rate, review response rate, lead conversion rate, and monthly active business accounts.
Prioritize KPIs that directly drive revenue and retention, such as lead conversion rate and customer lifetime value. Explain that acquisition metrics are important but secondary if conversion and retention are weak.
Connect rankings to Yelp's revenue model (advertising) and competitive landscape. Emphasize that KPIs should be actionable and tied to product decisions.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.